Helping Dentists Get the Word Out

by Dan Naumovich - Copywriter/Journalist on July 10, 2015

Dental_News_May15 - Cover

I’m branching out a bit. Over the years I’ve written a few newspaper articles on dentists and they were all very interesting people. I guess when you’re putting your hands in nervous people’s mouths all day, you learn how to be charming and disarming. With the help of a freelancing colleague, I was able to parlay that experience into ghostwriting articles for a couple of dentists and then into a steady gig writing for the Illinois State Dental Society.

Now that I’ve gotten familiar with the profession, it’s time to lend my writing and marketing skills to dentists everywhere who want to promote their practice, communicate with colleagues, educate the public, or lobby their legislators.

I’ve added a Dentistry page to my portfolio to highlight some of my work.


Despite How it Appears, Business is Booming

by Dan Naumovich - Copywriter/Journalist on January 7, 2015

It’s been some time since this website has been updated. To those who visit it may seem a sign of neglect, or even abandonment. I understand. In some ways this site is like a roadside café with its sign still visible from the highway, but when you pull over and peak through the window, you see the tables and chairs are littered about and the flattop is covered in dust. The proprietor? He’s most likely left town.

Despite appearances, that’s not the case here. The freelancing is actually booming – the busiest I’ve ever been. A couple of clients are providing steady work each month and several more hit me up from time to time, with increasing frequency. There’s also the newspaper and magazine stuff. All is quite well.

But I am still accepting assignments from new clients. There might not always be room for more, but there is certainly space available right now. So book your words today. And I’ll try to spiff up the place so it doesn’t look so deserted.


New Association Client

by Dan Naumovich - Copywriter/Journalist on December 11, 2013



The Illinois Manufacturers’ Association asked me to write a story on the Cretors, a family who over several generations has played a major role in making popcorn one of the most popular snacks in the country. They have a very interesting story and I’m glad I had the chance to write it.

The marriage of popcorn and movies has been such a harmonious and enduring relationship that most people have never even considered how the two got together in the first place. As is usually the case in these situations, there is a fascinating story of how they met. It’s a tale of innovation, circumstances and an Illinois-based manufacturer.



Uncle Leo and the Smartphone Healthcare Apps

by Dan Naumovich - Copywriter/Journalist on November 5, 2011

From Springfield’s Own magazine, my tech column on some of the more ambitious smartphone apps for personal healthcare purposes. Thank to the creators of Seinfeld for inspiring the lede.

Fans of the legendary sitcom “Seinfeld” will recall the episode in which Elaine enlists Kramer, in the guise of Dr. Van Nostrand, to steal her medical records so she can get a rash diagnosed.

The episode concludes with Elaine using a marker to replace the eyebrows that were singed off Uncle Leo’s face. And in between, Kramer takes some racy photos of George. But that isn’t important — Elaine’s medical records are what I want to focus on here.

Amid all of the absurdity, this episode did speak to a very real problem. Having to rely on a busy doctor’s office to forward your records to a hospital or specialist can lead to delays in examinations and treatment. If, like Elaine, you have a mysterious rash, that wait could be quite uncomfortable. But now, 15 years after Seinfeld shed light on the problem, there is a scratch for this particular itch, in the form of an iPhone App.
read the rest of the column here


A Storybook Story

by Dan Naumovich - Copywriter/Journalist on October 15, 2011

You can’t go wrong writing about the Princess Bride. This one was quite the rage on Facebook.

They were dark times, to be sure. Relations between the countries of Florin and Guilder were tenuous. Royalty ran roughshod over the peasant class, while the unemployment rate for giants in Greenland was soaring. And, there was a shortage of perfect breasts.

That civilization could be awash in such turmoil and so thoroughly ruled by betrayal, was, well, inconceivable.

Having trouble remembering this period in history? Maybe this will help. Iocane powder was invented. Rodents of Unusual Size still roamed the Fire Swamp. No?

Don’t feel bad. This isn’t a history lesson. It’s not a movie review either, although it is about a movie — my favorite of all time.

(read the rest at the State Journal-Register)


Job Site Safety

by Dan Naumovich - Copywriter/Journalist on September 30, 2011

Here’s a newspaper story I wrote on job safety that focuses on the local construction industry.

Although injuries are seen as a cost of doing business, that doesn’t mean employers aren’t making an effort to keep their employees safe. In the construction industry, for example, fatal injuries are down about 40 percent since 2006.

There are three predominate ways in which construction workers can die on the job: by falling, by something falling on them or by electrocution. It’s John Kovalan’s job to minimize the risks from all of these dangers.


Forecast: Cloudy

by Dan Naumovich - Copywriter/Journalist on July 7, 2011

This is my first tech column for SO Magazine.  I bring a layman’s (or lame) perspective to the hot issues of the day. This one is about clouds.

The expression “walking around with your head in the clouds” is used to describe a person lost in a perpetual fog of revelry. Such people, while usually harmless, tend to be unreliable.

Clouds also bring tidings of bad luck. Think of Pigpen from the “Peanuts” comic strip, with his black cloud lingering ever-presently overhead.

So perhaps “cloud” isn’t the best word to describe a concept that some believe is on its way to changing desktop computing as we know it. When it comes to technology, the average user already has experienced his share of bad luck and unreliability.


Masters of Disaster Planning

by Dan Naumovich - Copywriter/Journalist on June 29, 2011

In a year already beset by  historic flooding and widespread tornadoes, two planning experts shared their insights into the importance of preparing for disaster mitigation and recovery in this ZweigWhite story.

Mother Nature has taken its toll on communities all across the U.S. in 2011. Along with destructive twisters, heavy rains have caused historic flooding along the Mississippi River, threatening those living along its banks.

“The parade of events has been almost astonishing. I can’t recall a year when there has been as many tornadoes as we’re getting this year. Just one after another, killer tornadoes,” says Jim Schwab, manager of the American Planning Association’s Hazards Planning Research Center.

If there is a silver lining among the many dark clouds, it’s that we’re becoming increasingly aware of the importance of planning for recovery before disaster strikes.


A client-driven piece on a noteworthy transportation project

June 24, 2011

A transportation project for the Missouri Department of Transportation provided a case study on how construction costs can be significantly reduced without comprising the quality and safety of the roadway. The story appeared in Roads&Bridges magazine. It’s quite a piece of authorship. On time, on budget and a minimum number of headaches—in a nutshell, those […]

0 comments Read the full article →

High-Speed Rail: boon or boondoggle

June 20, 2011

Here’s a story I wrote for ZweigWhite on high-speed rail. Some see HSR as the future of transportation and one of the most important initiatives since the development of the federal highway system. Others believe that while the infusion of money would certainly benefit their ailing state economies today, the projects they are funding will […]

0 comments Read the full article →