It’s one the cardinal rules of writing for the web. If you want to get your article noticed, present the information in list form and then slap on a splashy title:
The 10 Ten Ways to Get Your Article Noticed
The Six Mistakes That Web Writers Make
The 50 Best Words You’ll Ever Read
This approach, it is theorized, will convince readers that the article is the the definite word on the subject at hand. You will be provided information culled from the top experts in the field. It will be authoritative, fully vetted, and contain the secrets to fortunes unimagined.
Or so they would have us believe. Then you read the article and your realize that you’ve been had. The author failed to deliver what the headline had promised.
Sure, there could be some useful information, but certainly nothing to back up the claim that it’s the best or a top of anything. No research or surveys have been cited, no gleaning of expertise. It’s just the opinion of the author who may or may not know what he’s talking about.
What these articles do well is attract page hits. And that’s all fine and good, if you want people to come to your site and leave disappointed.
So, yes, generating traffic is important. The benefits of keywords cannot be discounted. But the author had better provide some substance for the folks who journeyed all of the way to the site and stayed around to read what he had to offer. Otherwise, the site quickly becomes suspect and the readers begin clicking elsewhere.
And that’s why you need to hire a writer who can provide compelling and informative copy to backup all of those high-talking, keyworded claims. Nine out of ten experts agree.