

A Time to Go Pro Bono
As a freelancer, I'm always on the lookout for that next paying gig. The bigger, the better. But as a person of occasional conscience,...


There Are Too Many States These Days: the art of writing effective complaint letters
Sometimes you need to complain. Sure life is easier when you let slights slide, but there will be occasions when your gripes deserve to...


The Gateway Arch Principle of Copywriting
The Gateway Arch is not the be-all, end-all of St. Louis. Why do you always assume that it is? There are other things to do there, you...


A Capital Offense: give that shift key a rest
There was a time, in the days of yore if I'm not mistaken, when it was considered corporately correct to capitalize all nouns in a...


Healthcare Equality: the linguistic perspective
I’ll come right out and say it: “healthcare” should be a compound noun. It deserves to be a compound noun. This whole “health care”...


That sentence – I do not think it means what you think it means.
Submittal Requirements: Firm Information: Indicate the location and size of all employees. Well now, let’s see. Pam is sitting at her...


But I Don’t Think Your Stupid
Just a moment, please; I have to tend to my wounds. A volley of proverbial stones have just been cast upon me by those without sin: “It’s...

To start with . . .
My intention with this blog is to help you to write more better. And, already I’m off to a bad start. Restated: I’m here to offer you...