Uncle Leo and the Smartphone Healthcare Apps

by Dan Naumovich - Copywriter/Journalist on November 5, 2011

From Springfield’s Own magazine, my tech column on some of the more ambitious smartphone apps for personal healthcare purposes. Thank to the creators of Seinfeld for inspiring the lede.

Fans of the legendary sitcom “Seinfeld” will recall the episode in which Elaine enlists Kramer, in the guise of Dr. Van Nostrand, to steal her medical records so she can get a rash diagnosed.

The episode concludes with Elaine using a marker to replace the eyebrows that were singed off Uncle Leo’s face. And in between, Kramer takes some racy photos of George. But that isn’t important — Elaine’s medical records are what I want to focus on here.

Amid all of the absurdity, this episode did speak to a very real problem. Having to rely on a busy doctor’s office to forward your records to a hospital or specialist can lead to delays in examinations and treatment. If, like Elaine, you have a mysterious rash, that wait could be quite uncomfortable. But now, 15 years after Seinfeld shed light on the problem, there is a scratch for this particular itch, in the form of an iPhone App.
read the rest of the column here

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